Operating across all 9 provinces 19+ years of community service Values-led • Community-driven

Activate Hope.
Build Leadership.
Create Opportunity.

SAME is a multidisciplinary development and leadership programme restoring hope and empowering communities through socio-economic edutainment, entrepreneurship, skills-building, and action.

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Transparent giving
Community-first programs
Long-term impact
SAME
Society Activation
Management & Empowerment
NPO 063-304 / NPC 2023/552483/08
Mission Edutainment & empowerment
Vision Positive socio-economic change
Impact at a glance
19+
Years of Service
50K+
Lives Impacted
200+
Communities Served
15+
Core Programs
Your support helps expand training, youth development, and community activation.

Our Story & Impact

Founded in 2004, SAME is a multidisciplinary economic development and leadership programme dedicated to restoring hope and activating communities across South Africa.

From Family Initiative to National Movement

SAME was conceived in February 2004 by Don and Langanane Malamba, who recognized the urgent need to address South Africa's social challenges. Starting with the adoption of 17 youths into their family of five, they aimed to impart sustainable leadership, economic, and entrepreneurial skills.

As demand grew, SAME evolved into a formal Non-Profit Organization in May 2007, with an independent Board of Directors, clear vision and mission, and structured programs to enable communities to take charge of their lives.

Today, SAME operates across all nine provinces of South Africa, focusing on entrepreneurial spirit, skills development, community activism, youth engagement, and addressing critical social challenges.

Our Mission

To offer cogent and quality socio-economic edutainment and infotainment programmes.

Our Vision

To be the quintessential agent to positive social and economic empowerment.

Our Approach

Combining education with entertainment to engage communities effectively.

Our Reach

Operating across all 9 provinces of South Africa with community-based programs.

Explore Our Programs
Community empowerment

Our Guiding Principles

Our vision and mission guide every program we develop and every community we serve, ensuring we remain focused on creating sustainable impact.

Our Vision

"To be the quintessential agent to positive social and economic empowerment." We envision communities where every individual has the opportunity to reach their full potential through access to education, resources, and support systems that foster growth and development.

Our Mission

"To offer cogent and quality socio-economic edutainment and infotainment programmes, with a view to changing targeted mindsets and behaviour patterns, as well as activate value-based community leadership and action to generate viable and sustainable solutions."

Our Approach

We combine education with entertainment ("edutainment") and information with entertainment ("infotainment") to engage communities effectively, focusing on what people love while delivering critical messages and skills. This innovative approach ensures higher engagement and retention of important social messages.

Our Programs & Initiatives

SAME delivers comprehensive programs addressing social challenges through innovative edutainment and infotainment approaches, designed to engage, educate, and empower communities.

YouthPro

Youth Empowerment & Leadership Program

Youth Leadership

Responds to youth disinterest in governance and community activism through value-driven programs developed by youth themselves. YouthPro creates platforms for young people to develop leadership skills, entrepreneurial mindsets, and community engagement.

Sub-programs:

  • Uhuru (Freedom): Focuses on youth leadership and personal development
  • Vhashabi (Entrepreneurs): Develops young business leaders
  • kutana (Champions): Creates community activists and leaders
Learn More

SAMECadres

Value-Based Leadership Development

Leadership Capacity Building

Creates a cadre of cogent and value-based leaders throughout SADC communities and Africa. We believe quality leadership is fundamental to addressing social challenges. SAMECadres focuses on ethical leadership, decision-making, and community stewardship.

Program Components:

  • Leadership development workshops and retreats
  • Executive coaching and mentorship programs
  • Community leadership training and certification
  • Ethical decision-making frameworks
Learn More

CommunicAIDS

HIV/AIDS Awareness & Support

Health Community

Addresses HIV/AIDS through communication and coping strategies using infotainment and edutainment methods. Converts prevention interventions into user-friendly formats that resonate with diverse communities, reducing stigma and increasing awareness.

Key Activities:

  • HIV/AIDS education through entertainment and arts
  • Training home-based caregivers and support systems
  • Economic skills development for HIV/AIDS orphans
  • Community support groups and counseling services
Learn More
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Measuring Our Impact

We believe in transparency and accountability. Here's how we're creating meaningful change in communities across South Africa.
5,000+
Youth Trained in Leadership
1,200+
Entrepreneurs Developed
800+
Community Leaders Trained
200+
Communities Activated

Social Challenges Addressed

SAME focuses on key social issues that hinder community development and individual growth across South Africa.

  • HIV/AIDS awareness and prevention programs
  • Crime prevention and community safety initiatives
  • Poverty alleviation through skills development
  • Entrepreneurship and job creation programs
  • Violence prevention against vulnerable groups
  • Xenophobia reduction and social cohesion

Beneficiary Groups Served

Our programs are designed to serve diverse communities with targeted interventions for maximum impact.

  • Youth: Leadership and entrepreneurship training programs
  • Women: Empowerment, skills development, and protection
  • Children: Educational support and recreational programs
  • Elderly: Social inclusion and support initiatives
  • People with Disabilities: Accessibility and empowerment programs
  • Families: Holistic family support and development

Strategic Approach

SAME employs a multidisciplinary approach combining education, entertainment, and community mobilization for sustainable impact.

  • Edutainment (Education + Entertainment) methodology
  • Infotainment (Information + Entertainment) delivery
  • Community-led initiative development
  • Strategic partnerships with local organizations
  • Rigorous monitoring and evaluation frameworks
  • Evidence-based program adaptation

Governance & Structure

Transparent and accountable leadership guiding SAME's mission, with clear structures ensuring effective operations and maximum impact.

Board of Directors

SAME operates under an independent Board of Directors providing strategic oversight and governance since its formal establishment as an NPO in 2007. Our board comprises experienced professionals from various sectors who bring diverse expertise to guide our strategic direction.

Board Responsibilities:

  • Strategic planning and organizational direction
  • Financial oversight and accountability
  • Policy development and approval
  • Program evaluation and impact assessment
  • Stakeholder engagement and representation

Organizational Structure

SAME employs a lean but effective organizational structure to maximize impact and ensure efficient operations across all programs. Our structure enables rapid response to community needs while maintaining accountability and transparency.

Key Departments:

  • Programs Department: Design and implementation of all initiatives
  • Finance & Administration: Resource management and operations
  • Monitoring & Evaluation: Impact assessment and learning
  • Partnerships & Fundraising: Resource mobilization and collaboration
  • Communications: Stakeholder engagement and visibility

2004: Foundation

SAME conceived by Don and Langanane Malamba, starting with adoption of 17 youths to impart leadership and entrepreneurial skills. The initial family-based initiative demonstrated the potential for scalable community impact.

2007: Formal Registration

SAME registered as a Non-Profit Organization (NPO 063-304) with independent Board of Directors and formal structure. This marked the transition from family initiative to established organization.

2010: Program Expansion

Launch of flagship programs including YouthPro, SAMECadres, and CommunicAIDS to address key social challenges. Expansion of reach to multiple provinces across South Africa.

2015: National Reach

Expansion to all nine provinces of South Africa with community-based programs and partnerships. Establishment of regional coordination structures for effective implementation.

2023: NPC Registration

Additional registration as a Non-Profit Company (NPC 2023/552483/08) enhancing organizational capacity and compliance with evolving regulatory requirements.

Financial Transparency

We believe in accountability and responsible stewardship of resources. Our financial practices ensure maximum impact for every rand invested in our programs.

Funding Sources

SAME maintains diverse funding sources to ensure sustainability and independence while avoiding over-reliance on any single donor.

  • Government grants and service contracts
  • Corporate social investment programs
  • International donor agencies and foundations
  • Individual donations and community support
  • Program service fees (where applicable)

Expenditure Focus

We prioritize program delivery and community impact, ensuring efficient allocation of resources to maximize benefit for our beneficiaries.

  • 75% Program implementation and delivery
  • 15% Capacity building and staff development
  • 7% Administration and operational costs
  • 3% Fundraising and resource mobilization

Financial Accountability

Transparent reporting and independent oversight ensure that we maintain the highest standards of financial integrity and accountability.

  • Annual audited financial statements
  • Independent audit by registered auditors
  • Donor-specific reporting and accountability
  • Public disclosure of financial information
  • Regular board financial oversight

Compliance & Registration

Legal Status

  • NPO Registration: 063-304
  • NPC Registration: 2023/552483/08
  • Tax Exemption: Section 18A approved
  • B-BBEE Status: Level 1 Contributor
  • SARS Compliance: Fully compliant

Governance Compliance

  • Annual NPO reporting to DSD
  • Regular board meetings and minutes
  • Conflict of interest policies
  • Ethical fundraising policy
  • Whistleblower protection

Our Partners & Collaborators

We believe in the power of collaboration. Our partnerships with government, private sector, and civil society organizations amplify our impact and extend our reach.

Primary Clients & Beneficiaries

We serve a diverse range of stakeholders, from government agencies to community members, ensuring our programs meet the needs of those we serve.

  • Sponsors, donors, and funding partners
  • Embassies and international organizations
  • SAPS and Community Policing Forums
  • Arts, culture, and recreation institutions
  • Government social cluster departments
  • Local municipalities and metro councils
  • Schools and higher learning institutions

Beneficiary Groups

Our programs are designed to serve diverse communities with targeted interventions that address specific needs and challenges.

  • Youth (in and out of school)
  • Women and girls empowerment programs
  • Men and boys engagement initiatives
  • Children (3 years and above)
  • People with disabilities
  • Elderly persons and senior citizens
  • Families and community groups

Get In Touch

Contact us to learn more about our programs, explore partnership opportunities, or find out how you can get involved in our mission.

Send us a Message

Contact Information

Address: 84 3rd Avenue, CNR Road Kew,2090

Phone: +27 (0)79 407 7325 /+27 (0)73 143 2779

Email: Admin@societyactivationsame.co.za

Website: www.societyactivationsame.co.za

Office Hours

Monday - Friday: 9:00 AM - 15:30 PM

Saturday: Closed

Sunday: Closed

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